Increasing awareness among consumers about health and wellness has stimulated the organic category market growth. In 2018, the global organics market recorded more than 95 billion euros in revenue. The countries with the largest organic markets continued to be the United States representing more than half of all consumer sales for organic food and nutrition followed by the European Union at over 37 billion euros and China at 8 billion euros.* The outbreak of COVID-19 drove further consumer demand this year.
Consumers are seeking transparency regarding where the ingredients in the products they purchase come from. "Organic certification" marks on-pack provides an increased level of trust and association with a natural and healthier food choice. Moreover, with the growing number of chronic diseases such as heart disease, hypertension, diabetes and cancer, coupled with the rise in healthcare costs, consumers are and will continue to be increasingly focused on their diet and lifestyle.
The millennial consumer is at the forefront of organic food and nutrition purchasing. In a 2019 Innova consumer survey, results showed that millennials aged between 25-36 are adopting an organic diet and lifestyle quicker than other age groups. The concern being driven by health, safety and quality of the food they choose for their families.
As one of the global leaders in probiotics manufacturing, we are always looking out for new trends and innovations in the industry. Consumers are increasingly seeking choice in their approach to health and wellness in the wake of the pandemic. The introduction of our FLORGANIC™ Probiotics, a certified organic product range provides manufacturers and brand owners with new opportunities to expand their green and organic offerings in various products such as infant formula, milk powder, nutritional supplements, yoghurt, and chocolate to name a few. FLORGANIC™ Probiotics offers category innovation for brand owners seeking to expand product formulation opportunities and create uniqueness in their range. Coupled with a key growth driver in today’s competitive retail and consumer products marketplace.
CSL Centro Sperimentale Del Latte is proudly introducing its new certified organic products. FLORGANIC™ Probiotics offers clinically documented lactobacillus strains, including Synbio® blend, Lactobacillus rhamnosus CRL1505 and Lactobacillus rhamnosus SP1. These strains are backed by science with numerous clinical studies in immune health, gut health, oral health, skin health, respiratory health and sports health. We also have a leading Bifidobacteria strain in our certified organic offering Bifidobacterium animalis subsp. lactic BLC1.
Look ahead to the future of probiotics, download the FLORGANIC™ Probiotics brochure to learn more about key market trends, consumer insights and formulation opportunities with certified organic products.
*Source: FiBL-AMI survey 2020